Publish Direct with Xsolla and ROCKITPLAY FastStart

Imagine, a gamer stumbles across your title, hyped from a killer trailer, and clicks “Play Now.” Their excitement is at its peak. Heart racing, ready to dive in. But instead of gameplay, they’re stuck staring at a download bar creeping along like a Monday morning commute. In that moment, you’re not just losing their attention, you’re losing them entirely. Today’s gamers don’t wait; they move on. In a world where instant gratification is the standard, why should gaming be the exception. And here is why this matters:

Because MONETIZATION MATTERS

Whether the barrier is slow internet, a crowded hard drive, or simple impatience, the result is always the same: lost revenue and missed opportunities. Large publishers routinely report losing 20–30% of new users before those users have played a single minute of the game. This leakage isn’t just frustrating, it’s costly. Eliminating download dropouts increases conversion and revenue.

Because TIME MATTERS

Gamers are constantly deciding how to spend their time. Every second not playing is frustrating and a chance to drop off. And with game sizes ballooning to 150GB or more today, the gap between interest and gameplay is widening. According to user reports and industry analyses, 25–35% of gamers worldwide will abandon a game entirely if the download takes too long or their local storage is insufficient. Fast, frictionless access to gameplay gets players engaged.

Because DISCOVERABILITY MATTERS

With thousands of titles launching each year, competition for visibility is fierce. Steam offers more than 100,000 games to choose from. Publishers invest heavily in marketing, store page optimization, influencer outreach, and community building. But what happens when a player finally clicks “Install” and is faced with a multi-hour download? Especially for free-to-play games, all that effort to attract attention and spark interest can evaporate instantly. Players who drop off during downloads aren’t just lost for a single session; they often never return. With zero wait gamers jump from interest to play, so every click turns into immediate engagement.

Because RELATIONSHIP MATTERS

Real player relationships start at the very first click. Platforms like Netflix and Spotify won because their experience felt personal, effortless, and respectful of users’ time. Similarly, games and platforms that prioritize seamless experiences from first contact build immediate trust and lasting loyalty.

REMOVING FRICTION TO PLAY: XSOLLA PUBLISHING SUITE AND FASTSTART ROCKITPLAY

FastStart, integrated into the Xsolla Publishing Suite, directly addresses the frustrations that erode player interest and relationships. FastStart lets gamers jump straight from interest to play – no waiting, less storage anxiety. Players engage precisely at the peak of their interest, and publishers build meaningful direct-to-player relationships. Advantages of deploying the Xsolla Publishing Suite powered by FastStart include:

  • Immediate Gameplay: With FastStart, players are immersed in gameplay in seconds, instead of waiting for a download to complete, dramatically reducing abandonment rates.
  • Frictionless Discovery: Marketing spend becomes more effective as every click transitions directly to gameplay, not downloads.
  • Deeper Relationships: Player-first convenience cultivates goodwill, loyalty, and lifetime value.

Xsolla + FastStart eliminates download dropouts, increases conversions and revenue, and helps build a direct-to-consumer relationship. If you’re attending Gamescom this August, let’s connect to discuss how FastStart & Xsolla can enhance your player relationships, improve discoverability, and grow revenue. For immediate insights, reach out to me here on LinkedIn.

Learn more today at Xsolla Publishing Suite with FastStart.