Game publishers and their content delivery networks (CDNs) often deliver games days in advance of launch to manage server loads and bandwidth. But this comes at a cost! Previously we have discussed the pain faced by gamers when it comes to planning ahead, scheduling downloads, and managing hard drive space in order to fully enjoy a new blockbuster game on its release day. In this article we will explore the consequences faced by game publishers and stores as they meet the surge of Day One demand. 

Today, publishers provide game stores with an early version to support gamers’ routine of preloading a game a few days in advance. One consequence is that patches must be downloaded and installed prior to game start on launch day. As a result, game stores pay avoidable, higher costs for redundant game data delivery. 

CDNs are expected to meet every demand at any time. But these bandwidth peaks come at a higher cost for game stores. Bandwidth peaks on Day One game delivery, season updates or huge patches for blockbuster games are managed by providing more servers and bandwidth to meet the demand. Game stores have to absorb these costs, paying for more bandwidth than actually needed (preload plus launch day patches) while facing a higher price per GB at peak times. This is the Day One Game Delivery Dilemma for Game Stores and CDNs.  

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Steam download bandwidth usage for 48 hours around Cyberpunk Day One game delivery.

So how can we resolve the Day One Game Delivery Dilemma?

At DACSLABS we developed ROCKITPLAY FastStart, a progressive download technology that lets games start with as little as 1% download. Since games can start quickly, there is no need to pre-deliver games. Only the most up to date version is released, no initial patch needed. Benefits include:

The benefits of this data-efficient approach extend beyond just CDNs and game stores. Gamers are able to start their games in mere minutes or even seconds, with no requirement to preload games or wait for sizable day one patches. The ability to play while downloading creates an unmatched user experience. ROCKITPLAY FastStart does not require any game code changes or developer support, and the technology can flip hundreds of games to FastStart almost overnight. 

Ready to join us in our mission to transform game delivery? Discover more about ROCKITPLAY FastStart on our website www.dacslabs.com and connect with us on LinkedIn.

In our next blog, we’ll explore how ROCKITPLAY FastStart is not just a game-changer for the gaming industry, but also a driver for greener, more sustainable game delivery. Stay tuned!

Talking to gamers, one response was unanimous: Gamers hate waiting! Here are some other surprising results from our survey:

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The survey was conducted by INNOFACT on behalf of goetzpartners in 2022 and asked more than 2,000 gamers for their purchase preferences in connection with time-to-play. Just connect and message me if you would like a copy of the report.

While there is a massive suite of tools available to monitor in-game activities to maximize game monetization in every possible way, there is little intelligence on the role of game size in pre-purchase decisions. Based on the survey, 2 out of 3 gamers report to have not purchased a game due to long download times. With free-to-play, 3 out of 4 gamers report to have skipped trying out a new game for good, because of the long wait time. On the contrary, 4 out of 5 gamers report that a feature like FastStart / instant play would positively influence their purchase decision.

In short: Gamers would try more, play more and pay more if they could jump right into action instead of waiting for hours or in some cases days!

ROCKITPLAY FastStart effectively eliminates friction-to-play by bringing instant access to games. It is the only after-market solution that works on any game and does not require game code changes or developer support. If you want to learn more please visit www.dacslabs.com or connect here on LinkedIn.

Services like Netflix and YouTube have driven innovation in video compression technology to support lower latency, higher resolution and improved video quality. In the games industry we haven’t seen an analog – the core technology for delivering games has remained unchanged. Games and required patches continue to grow, and the advent of generative AI is making it easier to create more detailed, larger games. The impact is real: “Warzone dev says game is losing players over “insane” download sizes”, arstechnia.com 3/28/22, and developers need to leave out expansions and content. The cost and carbon footprint are staggering. Data transportation has a significant carbon footprint, and game delivery alone accounts for 5% to 10% of all Internet traffic in most countries.

These problems are magnified for subscription services, where the opportunity to provide access to a wide library of games gets bogged down by long download times and mind boggling drive space consumption. Users are accustomed to offload and download subscription content from Netflix or Spotify. The existing infrastructure seems poorly prepared to handle the challenges of big games driven through subscription services. Games can take several hours to download, which if you think about it, make game subscriptions bulky and unattractive. The most recent Steam survey states, 45% of gamers have less than 250GB of storage remaining. And the average internet speed is lower than you might think. This means that almost half of users only have room for a few more AAA titles before they run out of local storage.

Robot Cache, a videogame marketplace disrupting video game distribution by enabling gamers to earn and sell their games, is deploying ROCKITPLAY FastStart technology so players don’t have to wait for long downloads or patches ever again. 

There’s a new game store in town that will soon end players’ frustration over long wait times for downloads or patches. Robot Cache, the not-to-be-messed-with game store that lets players trade in games and earn digital currency to get free stuff, will soon start games almost instantly by integrating ROCKITPLAY FastStart from DACSLABS.

The combination of Robot Cache and ROCKITPLAY promises to shake up the small town of game stores. Similar to Netflix or Spotify, as fast as gamers can buy a game digitally, they can start playing. It is like getting to play every game with a Fastlane Pass – go straight to the front of the line and start playing! 

With ROCKITPLAY FastStart technology, gamers start playing games while downloading within seconds or minutes, and patches will be reduced to a fraction of their size, so gamers can play more and wait less. ROCKITPLAY uses a virtual drive powered by a Microsoft Certified Kernel level driver to house fast start games and to store them sequentially according to their required need at runtime. One side effect – if you have an old school hard drive, your game starts and respawns will be accelerated to SSD speeds. That will add some real horsepower to your older PC or Texas-sized game drive. 

If this little morsel isn’t enough, you can read more about what’s to come over at the Robot Cache Blog, or check out our blog series on the future of game stores here on LinkedIn.

There are some things we can’t imagine anymore, such as renting a movie at a store, driving it home and then consuming it. Innovations like Netflix, Spotify & Co. were less a result of consumer complaints, than of brilliant technical advancements opening new business models. And consumers happily adopted it! 

Today, gamers are conditioned to schedule downloads enduring hours of wait. To be fair, the main reason is -or better was- lack of technology allowing instant access to games, which is the only reason for why there are so few complaints.

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In March, an independent firm asked over 2000 gamers if they could suspend disbelief, and imagine starting to play games while downloading with almost zero wait. In addition, they interviewed 11 industry experts, many hailing from today’s biggest game publishers about the impact of such a paradigm shift. 

Gamer Survey Results

Presented with the option that instant access to games would be possible, the answers are almost self-evident:

Click here to view the slideshare of FastStart Market Assessment Gamer Survey Results or message me to get the full Market Study.

Expert Consensus

FastStart is likely to become the standard for digital game delivery based on its value in driving subscription experiences, increasing conversion, and modernizing aging game delivery infrastructure without the pitfalls of heavy investments into building and operating cloud gaming solutions.  

“The benefit to the end-user is undeniable, and still, most providers do not have a proprietary solution. Once a single provider includes a similar solution, it will likely become the market standard to offer Fast-Start.” Chief Business Officer, Fast Game Start Industry Expert Survey Participant 2022.

About ROCKITPLAY FastStart

ROCKITPLAY FastStart is the only aftermarket solution able to bring instant access to any game and cut patching costs by up to 50% – and it is available today. No source code changes or developer support needed.

Reach out and together, we can stand up a test instance on your infrastructure in just a couple of days, making it easy to test FastStart with your games and to evaluate the financial top-line and bottom-line benefits. 

Remember Blockbuster? The game stores of the future will make today’s game stores look like Blockbuster – we will miss the nostalgia but we won’t go back. Gamers are frustrated – games are getting bigger and game delivery, account access, and financial transactions are more complicated and time consuming than ever. Just like Netflix pioneered easy, instant, click-to-play access to movies, soon we will have instant access to games. Infrastructures will operate more efficiently and affordably so more value can be delivered to gamers and developers. How? Through technology that reduces friction to play and enables game stores to reduce costs and lighten their global impact.

Gamers hate waiting! Gamers are blowing their top over long download times, large patches and login procedures. This is a solvable problem. Today, cloud gaming offers instant access, but with lower quality graphics, higher latency, at significantly higher prices than traditional game downloads. Gamers are not willing to take one step forward and two steps back. Games need to start faster, without sacrificing gameplay.

DACSLABS developed ROCKITPLAY using machine learning to deliver games that start almost instantly, with as little as 1% downloaded and reducing patch sizes and therefore delivery costs by 50%. Today, we are the only company that offers this technology, ready to scale as a cloud or licensed service. In September, Valve shared that they are working on a game delivery system that starts games more quickly. Speeding up game delivery and patching is absolutely critical to provide a better experience, and it is now apparent that the rollout of fast start solutions is inevitable. 

A Lower Carbon Footprint

Today, game downloads in the US are already responsible for up to 10% internet traffic. Game stores are expected  to address the massive carbon footprint of gaming. Based on our block-patcher data, we estimate that patches contain over 50% redundant data. Every redundant byte delivered is an opportunity to save bandwidth, reduce friction for gamers, and increase profits for game stores and publishers. Unlike cloud streaming, ROCKITPLAY  actually uses less bandwidth and reduces the carbon impact of gaming.

From Fair Share Publishing to Shop in Shop

The game store of the future might be an un-store, a direct to consumer publishing engine that helps publishers build direct relationships with consumers. Today game publishers pay up to 40% of revenue to game stores. A solution that enables a low cost, easy to manage game distribution infrastructure would enable direct to consumer game publishing, and allow alternative game stores to differentiate and create value. 

Ownership and Transferability as a Service

Game stores of tomorrow will remove barriers between games, social spaces, and stores. Free-to-Play and subscription services can provide gamers with flexibility like the ability to buy virtual goods in one game and move it to other games, trade or share on social media. Users may want to resell games. Instant access will move game logistics out of the way, so stores can focus on games and the user’s experience across games. 

Ready for the Future

At DACSLABS we are on a mission to power game stores of the future. ROCKITPLAY is available today, and yes you can try it out. You don’t need to take our word for it – let’s ask your gamers! Setup is easy (click for video) and, for a limited time, completely free. Just email me at frank@dacslabs.com or reach out here on LinkedIn.

Lets Eliminate Download Dropouts & Reduce Game Delivery Costs by 50%, And Sell Direct to Gamers

Gamers love to play, but they hate waiting for downloads or patches to complete before playing. Today’s games are bigger than ever, and downloads can take hours. Free-to-play games only generate revenue after a gamer starts to play, so getting players into the game – fast – is absolutely critical. 

At DACSLABS we are on a mission to eliminate friction to play using our advanced application FastStart technology which delivers only the data needed to start play or patch a game. Gamers can play in seconds and while downloading. ROCKITPLAY runs on your existing infrastructure and helps gamers start play with as little as 1% downloaded, virtually eliminating download dropout for PC free-to-play titles. And it reduces data required to deliver game patches by an average of 50%, saving costs and bandwidth.

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For each 1,000,000 installs, we estimate about $750,000 in value with an estimated 20% increase in revenues from eliminating download dropouts, 60% cost savings for delivering only the portion of the game actually played, and 50% cost savings on bandwidth for game patches over the games lifecycle.

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ROCKITPLAY Fast Start eliminates long download wait times – driving revenues and lowering the average user acquisition cost. Together, we can stand up a test instance on your infrastructure in just a couple days, making it easy to test FastStart with your games and to evaluate the financial benefits of lower bandwidth costs and convert more gamers into customers. 

Getting players into the game or game demo fast can be critical to making a paid or free-to-play title a success. Friction to play is the common term used to describe the problem of long download times and other obstacles to getting users playing. Earlier this month, DACSLABS tested ROCKITPLAY ( www.rockitplay.com ) – its groundbreaking FastStart Cloud Engine, delivering THQ Nordic’s playable teaser Gothic together with the game test platform Antidote with users worldwide. With ROCKITPLAY, gamers can start a game with as little as 1% of the game downloaded, virtually eliminating friction-to-play. The findings were stunning – over 90% of participating gamers were very satisfied with ROCKITPLAY FastStart and would like to see a feature like FastStart implemented in their favorite game store. In addition, 76% shared they would rather buy a game with FastStart implemented than the same game without it. And 77% confirmed, they would try MORE games if these were available with FastStart. 

“Antidote has proven that community feedback can provide valuable input for emerging game titles,” said Aleix Canals, CEO of Sekg. “Emerging technologies like ROCKITPLAY in combination with Antidote create exciting opportunities to lower friction-to-play for game evaluation on Antidote and ultimately game distribution.”

The Gothic playable teaser packs the full game experience with only a fraction of the game content, a challenge that would stump most pre-load technologies. Yet with ROCKITPLAY, gamers only had to download 1.7GB @ 200Mbit/s or 3.6GB @100Mbit/s of the total 10.4GB teaser to start gameplay. ROCKITPLAY employs machine-learning from real gameplay to always deliver just enough content to start a game as fast as possible. In addition, smart pre-fetching retrieves any missing game data on-the-fly over the network, so that gamers can enjoy uninterrupted, full native gameplay while the download continues.

This demonstration is a major milestone for FastStart technology, and shows how ROCKITPLAY FastStart can support AAA titles with any scale of game distribution. The technology can be employed on any game with no code changes, even game demos that would be challenging for any pre-load approach. ROCKITPLAY FastStart helps game stores differentiate themselves, converting their entire library into a click-to-play experience. The solution can also aid F2P publishers by eliminating download dropouts, driving revenues and lowering the average user acquisition cost. Emerging cloud gaming services can offer a local play option so gamers can play anywhere, anytime.

MCV/DEVELOP has featured the full press release online and you can read a news feature (in German) at Gamesmarkt. 

Cloud Gaming Challenges

Cloud gaming has had growing pains, and now more than ever we believe that cloud streaming will not take off without a local play option. So far, cloud gaming services have struggled to offer the right combination of value and pricing. 

Providers are facing steep upfront investments into a cloud game server infrastructure, porting games, and offering exclusive content. They must serve games in a constant data stream at preferably higher bandwidth speeds. Consumers are expected to pay adequate compensation and need to show up with sufficient bandwidth, carefully managing data caps and service costs. According to FairInternetReport, in 2020 only 10% of homes in the US and Europe met the minimum bandwidth requirement for Google’s Stadia Pro (35 Mbps). But even if the minimum bandwidth required is available, there are more obstacles to a great gaming experience: Video quality, latency, and bandwidth – all three are locked in an unbreakable relationship. 

A Local Play Option for Cloud Gaming

ROCKITPLAY FastStart technology overcomes cloud gaming’s obstacles to deliver native video quality, low latency and minimum bandwidth by maintaining local play and delivering an uncompromised, high resolution gaming experience. The network requirements of cloud gaming aren’t going away. Combining emerging cloud gaming services with ROCKITPLAY FastStart can help emerging games-as-a-service solutions to get traction. 

FastStart-as-a-Service

Below is a review of recent industry events that seem to pop up almost daily supporting the potential for FastStart to work together with cloud streaming, delivering local play so gamers can play anywhere, anytime. 

EA: The company’s recent patent filing confirms the value of bringing instant access to games. “Due to the size of the video games, the installation process can be quite time consuming,” reads the EA patent description. “The size of games, in some instances, can be over 100 GBs of data to download over a network, which may take many hours to complete. This download process can be quite frustrating if a user is interested in playing a new game with friends or has a limited amount of time to play the game.”

Microsoft: Microsoft FastStart was the first announcement by a major game platform to bring hope to gamers to cut down frustrating waiting times by introducing a fast start option on selected Xbox games: ”Fast is good. FastStart will use machine learning to let you jump into your games twice as fast.”  

Google Stadia: A recent Bloomberg report has provided great insight into the extent of Google’s investment in third-party content for Stadia. According to sources, Google spent “tens of millions of dollars” to encourage major publishers like Ubisoft and Take-Two Interactive to bring their biggest games to the cloud gaming service. Google spent millions on Stadia ports, including a reported $20M for Ubisoft games.

Amazon Luna: Similar to Stadia, Amazon is dependent on strong third party content. In addition, the streaming quality is currently limited to HD, while games are being developed for 4k and even 8k resolutions. However, streaming services are also impacted by consumers’ data caps. “As reliable as the service is, the dream of an all-streaming future can turn into a nightmare when you consider the realities of the world we live in. Namely, millions of people are subject to data caps by their ISP, and Amazon Luna is an absolute vampire of data.”, reflects Destructoid in their recent article “Amazon Luna is a stunning example of why data caps suck.”

If you are new to our blog series “Cloud Gaming Will Not Take Off Without Local Play” be sure to read the first three blogs, Ownership as a Service, Play Without Limitations, and Lessons From Streaming Entertainment. To read more about the cost of operating cloud gaming services, check out “The Cost of Cloud Gaming: Services May Need to Charge $30 per Month Just to Break Even.”

The broad industry consensus is that cloud gaming is not ready for prime time, it’s over hyped, and gamers have shown such resistance in 2020 to streaming that there is no way 2021 is the breakout year. The three major obstacles to cloud gaming are latency, libraries, and local play. Latency is still too high and game libraries are too thin to meet gamers’ expectations and to get these services off the ground. 

Although I concur with the consensus, I do believe that cloud gaming is about to take off – and here is why. Technical hurdles will be overcome and content libraries will improve. The vast growth of the video games industry attracts new players and services, just like Google Stadia. Competition is fierce, putting pressure on value-for-money. But I also believe that without offline, local play, gamers will largely reject streaming. Users need to be reassured that a game service doesn’t just simulate ownership – it actually delivers the best of game ownership and instant access to a vast game library. I call this Ownership as a Service.

Game Ownership as a Service

Ownership and local play are essential to gamers. Game ownership is a feeling, and it’s real and it’s complicated. Streaming as a service requires gamers to accept a EULA eroding and potentially denying them pride of ownership. Like a great card collection, a user’s game library is the ultimate game badge, a coveted achievement for which they are willing to pay real dollars.

Cloud Gaming Won’t Take off Without Local Play

Today gamers embrace digital download over physical discs because it’s more convenient and efficient. The moment the installation was at least as fast via download as from a physical disc, gamers only had to overcome the nostalgia of their bookshelf collectibles. So in this light, bundling local play and streaming into one service, gamers keep what they love (including their modded, custom tailored hardware) but are becoming early subscribers to a new era. To ease the pain from letting go of beloved boxes, game stores are offering curated libraries for collectors who clung onto their bookshelves. Similar to the shift from disc to download, offline play is the perfect bridge to kick-start cloud gaming. This could improve a user’s sense that the EULA they are being offered is something BETTER than today’s ownership. And offering a better and differentiated service is the critical prerequisite to takeoff. 

The Best of Both Worlds

ROCKITPLAY FastStart technology bridges the gap between the local play / ownership paradigm and the cloud / subscription paradigm. Instead of persuading gamers to let go of their hand crafted high performance PCs, ROCKITPLAY delivers instant-like access to downloadable content, honors ownership and let’s gamers keep their uncompromised local, native play they enjoy today.

ROCKITPLAY is SaaS for digital stores and publishers that easily converts any game or game library into a click-to-play experience. With ROCKITPLAY, a game can start with as little as 1% downloaded while the rest continues to download in the background. It also reduces patch size by 20% to over 50%, creating lightning fast updates.