Game Size Impacts Purchase Decision – Strong correlation between game size, download times and purchase decisions
Talking to gamers, one response was unanimous: Gamers hate waiting! Here are some other surprising results from our survey:
The survey was conducted by INNOFACT on behalf of goetzpartners in 2022 and asked more than 2,000 gamers for their purchase preferences in connection with time-to-play. Just connect and message me if you would like a copy of the report.
While there is a massive suite of tools available to monitor in-game activities to maximize game monetization in every possible way, there is little intelligence on the role of game size in pre-purchase decisions. Based on the survey, 2 out of 3 gamers report to have not purchased a game due to long download times. With free-to-play, 3 out of 4 gamers report to have skipped trying out a new game for good, because of the long wait time. On the contrary, 4 out of 5 gamers report that a feature like FastStart / instant play would positively influence their purchase decision.
In short: Gamers would try more, play more and pay more if they could jump right into action instead of waiting for hours or in some cases days!
ROCKITPLAY FastStart effectively eliminates friction-to-play by bringing instant access to games. It is the only after-market solution that works on any game and does not require game code changes or developer support. If you want to learn more please visit www.dacslabs.com or connect here on LinkedIn.